Proposal · prepared for Truffles Delicatessen · 1 June 2026

A few specific fixes for trufflesrossonwye.co.uk

Truffles Delicatessen · Ross-on-Wye · website rebuild

I rebuild small-business sites in my own time when I can see they are leaving something on the table. I spent ten minutes on trufflesrossonwye.co.uk and three things stood out, all on a deli that the reviews clearly love but the website barely describes. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

46 High Street · Ross-on-Wye · since 2003

A Wye Valley deli run by Richard and Hayley Mayo, cheese counter, cider cellar and all. Open the live preview ↗

Three findings, from ten minutes on the live site

What over twenty years on the High Street is currently leaving on the table.

A walk-through of the live trufflesrossonwye.co.uk on 1 June 2026. None of these is a redesign for its own sake, each is a thing the shop already owns that the site is not showing.

01

For a deli trading over twenty years, the site is a single near-empty page with no menu, no story and no product listing.

What I saw: Right now trufflesrossonwye.co.uk is one page that says Contact us, with the logo, two phone numbers, two email addresses and a hedgehog. There is no page for the cheese counter, no list of what is on the cider shelf, no opening hours, and no account of a shop that Richard and Hayley have run since 2003. A first-time visitor learns nothing about why people in Ross keep coming back.
In the rebuild: The rebuild is a proper one-page site. A hero that states the 2003 founding and the High Street setting, a section for each corner of the shop, a heritage block with the timeline, the cheese counter as a feature, hours, and a way to order ahead.

02

The site carries no structured data, so the 4.8-star reputation, the address and the opening hours are invisible to Google.

What I saw: The page source has no JSON-LD at all. There is no Store or FoodEstablishment type, no PostalAddress for 46 High Street, no opening hours, no foundingDate, and no aggregateRating, so the 4.8 stars across four hundred reviews never reach a search result. There is also no Open Graph image, so a link shared in a message unfurls blank.
In the rebuild: The rebuild ships a Store plus FoodEstablishment graph with the full High Street address, the phone in E.164 form, the Monday to Saturday hours, the 2003 founding, an aggregateRating, and a FAQPage built from the questions asked at the counter. The shared-link card carries a real photo of the shop.

03

The cheese counter, the near-hundred ciders and the own-baked range that the reviews rave about appear nowhere online.

What I saw: The things that make Truffles worth a detour, a cheese counter cut to order, close to a hundred ciders and perries, the cakes and quiches baked at the back, the Continental larder, are the things a customer cannot find on the website. Everything that earned the 4.8 stars is left to word of mouth and the shopfront.
In the rebuild: The rebuild gives each of those a place on the page, with real photos of the cellar, the cheese wire, the bread and the larder, so someone deciding whether to make the trip can see what is waiting for them before they set off.

Where the site is today

The current page, and what the rebuild changes.

Current ↗ trufflesrossonwye.co.uk

Platform: WordPress, a single Contact us page
Content: Logo, two phone numbers, two emails, one hedgehog. No menu, no story, no hours.
Schema: None. No Store, no address, no hours, no rating.
OG image: None. Shared links unfurl blank.
Reviews: 4.8 stars, 400+ reviews, surfaced nowhere on the site.

Proposed

Framework: Astro static one-page site (Astro 6)
Content: Cheese counter, cider cellar, kitchen, larder, heritage, hours
Schema: Store + FoodEstablishment + PostalAddress + hours + foundingDate + aggregateRating + FAQPage
OG image: A real photo of the cellar, absolute URL for clean unfurls
Reviews: 4.8 stars stated above the fold and in the structured data

Pricing

One fixed price. No retainer, no contract.

A single one-page site that does justice to the shop, built and handed over. Everything below is the whole cost.

£2,000

Fixed for the rebuild. One-off.

£150

Per month for hosting and ongoing care.

£50

Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled, you keep the domain in your name
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60, you own everything

The close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Herefordshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab ↗